Why Coaching Works
(What makes the process effective?)
- Creative synergy/spark
- Outside influence/objectivity
- Emotional
- Interdevelopmentalism/exchange
- Intellectually challenging/evocation
- Complete privacy/safety
- Continual/immediate access
- Frequency of interaction
- Convenience/accessibility
- Type of questions asked/discussion
Who hires a coach:
(What are the primary markets?)
- People in transition (retirement, career change, moving to a new community)
- People in search of a career or changing careers
- People needing balance (demanding careers, children, aging parents)
- People struggling with Life events (divorce, death, parenting, relationships, addictions)
- Entrepreneurs/business owners
- Consultants/trainers/coaches
- Psychologists/counselors
- CEOs/executives/HR department
- Managers/supervisors
- Professionals (legal, financial, physicians, sales)
- Creative types (writers/artists)
- Health professionals
- Clergy
- Project managers
- Coaches from other disciplines
